BBA is a three-year-long graduation course that helps create business leaders with problem-solving techniques and special skills. A chance to understand the basics, governing principles, ethics, theories, and specific areas essential to business. We are here with an offer to help you access an online BBA (Specialization - Marketing Management, Financial Management, Human Resource Management, International Business Management, Entrepreneurship Development, Financial Market) course that will be stretched over 144 weeks.  

ELIGIBILITY CRITERIA 

A student who has successfully cleared 10+2 in any stream or has equivalent educational accomplishment from a recognized board is considered eligible for pursuing a BBA graduation course.  

DURATION 

It is a 36-month long course divided into six semesters, each with six examinations.  

SPECIALIZATION 

Six specializations are offered in the BBA problem, namely Marketing Management, Financial Management, Human Resource Management, International Business Management, Entrepreneurship Development, Financial Market. A student is expected to pick one out of the available six. 

CURRICULUM PATTERN 

There are six semesters, each conducted semi-annually over three years. 

NUMBER OF COURSES 

Total of 35 courses available under BBA graduation course. 

NUMBER OF PROJECTS 

Students are assigned one project during their Final Year. 

FREQUENCY OF EXAMINATION 

Examinations are conducted twice a year, each after completing the curriculum of the respective semester.  

GRADING SYSTEM 

The students are evaluated yearly based on the Internal exam and Final exam based on a ratio of 3:7. 

ALL YOU NEED TO KNOW ABOUT BBA SPECIALIZATION PROGRAM 

Marketing Management 

Four elective papers, including Consumer Behaviour, Digital Marketing, Integrated Marketing Communication, and Sales and Distribution Management. 

Financial Management 

Four elective papers included Elements of Corporate Finance, Elements of Financial Services, Introduction to Management Control Systems, and International Finance and Financial Risk Management. 

Human Resource Management 

Four elective papers, including Cross-Cultural HRM, Management of Industrial Relations, Performance & Compensation Management, and Training & Development. 

International Business Management 

Four elective papers, including Basics of International Finance, Export-Import Procedures, and Documentation Fundamentals of International Economics and International Marketing. 

Entrepreneurship Development 

Four elective papers included Corporate Entrepreneurship, E-Commerce, Entrepreneurship & New Ventures Creation, and Managing Family Business. 

Financial Market 

Four elective papers included Capital Market Operations, Commodity Markets, Introduction to Derivatives, Equity and Currency, and Introduction to Financial Markets and Financial Institutions.  

List of subjects

Semester 1

• Business English – Communication
• Business Organization & Systems
• Micro Economics
• Business Accounting
• Foundations of Mathematics and Statistics; Community Work-I
• Career & Life Skills; Waste management
  

Semester 2

• Environmental Science
• Principles of Management
• Macro Economics
• Management Accounting
• Business Statistics; Community Work – II Swaachha Bharat Abhiyan
• Sectoral Analysis; Smart Cities
  
  

Semester 3

• Computer Applications for Business
• Organizational Behavior
• Principles of Marketing
• Introduction to Financial Management
• Entrepreneurship Development; Community Work
• Start-up Management; Agro Tourism
  
  

Semester 4

• Enhancing Personal & Professional Skills  
• Human Resource Management
• International Business
• Business Research
• Business Laws; Community Work
• Basics of Taxation; Yoga - I
  
  

Semester 5

• Summer Internship Report & Viva  
• Services Management
• Elective Paper – I
• Elective Paper – II
• Introduction to Operations Research
• Social Media Management
  
• Road Safety & Management
• Event Management
  
  
  Semester 6

• Industrial Exposure (Mini Project)  

• Introduction to Strategic Management

• Elective Paper – III

• Elective Paper – IV

• Disaster Management; Business Ethics

• Basics of Hospitality Management; Yoga - II

Who should Join the BBA course? 

A person looking for a Strategic role, project management, leadership roles, administration job opportunity should opt for a BBA course. It helps you specialize in the critical sectors of an organization, including Finance, Sales, marketing, Business Development, Human resources, Machine Learning, Technology, Digital Marketing. 

Carrer/ Employment/ Job Opportunity after the course 

A graduate of the BBA Course can become a Blockchain expert, Project Manager, Digital Marketer, and Data Scientist. There are endless possibilities under the listed designations or job titles.  

Further education after a BBA course? 

Management in Business Administration (MBA) is the next post-graduation course recommended after BBA.